Very happy to say my Jura Tastival Garden arrived in London this week (read more about the project here) where it is providing a unique setting for experiential whisky tasting, and encouraging consumers to think more about the flavours they can taste in their favourite dram. It can be found at The Aeronaut in Acton until Sunday.
Whilst the Jura based activity clearly connected with whisky fans – it was at the Jura whisky festival after all – the London event was designed to appeal to those new to whisky or simply wanted to learn a little more. It worked with all tickets selling out in under an hour and many previously non-whisky drinkers taking to social media to declare they are now true converts!!!
Aimed at breaking down barriers around whisky snobbery the installation features everything from garlands of fresh apples and bananas to strings of doughnuts (which had to be eaten without hands obviously) and greenhouses filled with miniature apple pies. All of these flavours which had been identified in the Jura single malts in earlier tastings held during the garden project research stages.
As an additional touch we also worked with London Mess in creating Jura inspired canapés for the night such as Black Pudding balls with Jura Whisky Mayo, deep friend Mars Bars and Half shelled scallop with charred cauliflower and lavender froth. Chef Jim Thomlinson also created one of his ‘showtime’ desserts which ended in marshmallows being fired into the crowd and caused a feeding frenzy!
The opening party saw media, bloggers and invited guests explore the garden for themselves and get to try Jura in a variety of forms, including an interesting pairing with a expresso stout and ready made cocktails presented in small Jura bottles.
I am always asked what I love most about my projects and in this case I would say it’s how the garden’s personality was transformed as it moved from the island or Jura to a pub garden in Acton, working brilliantly in both. I also really enjoyed working with a brand such as Jura with whom my unique style of work would not sat first seem a natural fit at first, challenging these perceptions. Of course as you can see below I also LOVED the London Mess dessert… You can view all of the pictures from the night here and follow social media reactions using #.