My latest project for Jura Whisky opened today…
Jura single malt whisky celebrated their annual Whisky Festival with the revealing of a crowd sourced garden of taste curated by myself. Democratising the whisky tasting experience by giving fans the chance to immerse themselves in flavor during its annual whisky festival -The #JuraTastival.
For the whisky festival taking place on Jura today and tomorrow I created a rich and immersive experience for festival goers in the form of an interactive flavour installation. With a ‘planting plan’ designed using tasting notes which were socially sourced from influencers from the fashion, food and design worlds, the installation took the form of a garden which is rich with the sights, tastes and smells that you would associate with the brand’s core whisky range.
And as you’d expect if I am involved the project straddles both the norm and the surreal and even included a ‘Miss Cakehead Scarecrow’ complete with my tattoos made by Grace du Prez.
The chocolate identified in Jura single malt were brought to life by the creation of a ‘chocolate patch’ in raised beds, some of my old leather boots represented the leather taste picked up in the notes in Superstition, with the Tastival Exclusive brought to life with a leather suitcase and bones representative of the ghost train and musky depth as identified by the crowd-sourced notes. Diurachs’ Own notes are transformed with the creation of marzipan pots and flowers, alongside toasted marshmallows. Of course more traditional plants also form part of the garden ready for guests to enjoy (I do love gardening after all), some, such as chocolate mint (Mentha spicata var. piperita) can also be used as the world’s freshest drink garnish matching perfectly with Jura 10 YO.
For those not able to experience the Jura garden on the island, the event will travel to London and pop up at the garden of The Aeronaut in Acton from the 11th – 13th June. Who’ coming?