OYSTER CAKE? SWEETCORN SPONGE? SAUSAGE ICING?

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Earlier today, we treated commuters at St Pancras station to slices of edible England for our client VisitEngland, unveiling a giant cake representing the country’s huge array of food festivals to mark British Food Fortnight (21 September – 6 October). Travellers lined up to sample oyster cake (Whitstable Oyster Festival), sausage icing (Ludlow Food Festival), edible flowers (Royal Horticultural Society’s new Taste of Autumn Food Festival) and many more weird and wonderful foodie delights.

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Our edible installation was support by VisitEngland research

exposing just what a foodie nation we have become. Stats reveal that 13 million day visits last year involved a trip to a food festival or farmers’ market, and what’s more, 26.2 million of us want to go to a food festival this year. Research also reveals that almost 7/10 (68%) of us would like to buy local produce whilst on holiday and nearly 8/10 (76%) of us want to dine at restaurants serving local dishes.From renowned festivals such as Ludlow to the lesser known gems like the Isle of Wight’s Sweetcorn Fayre,  VisitEngland rounds up food festivals worth travelling for this autumn.

Our food artist working on this project was Sarah King.

#EdibleEngland / @VisitEngland / @miss_cakehead

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