Edible Pop-Up ‘Baketopia’

Another project we can now talk about – who says we don’t do pretty! Really excited to be working with National Baking Week and such a wonderful team from Kaper PR to all the bakers.

Edible Pop-Up ‘Baketopia’ To Launch National Baking Week 

Miss Cakehead and Friends Open Doors to a Baker’s Paradise on October 11th

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To celebrate National Baking Week 14th – 20thOctober, the infamous Miss Cakehead is curating a team of the UK’s finest food artists to create a 100% edible pop-up—in the form of a magical meadow—in London’s Kingly Court, just off Carnaby Street.

The pop-up, entitled ‘Baketopia’, will be open to the sweet-toothed public on Friday 11th and Saturday the 12th of October. The Wonka-esque landscape will feature over 3000 portions of baked goods for guests to devour over two days—everything is edible and everything must go.

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The Tattooed Bakers, Nevie Pie Cakes, Caking It and Conjurer’s Kitchen are just some of the contributors to the project, which is also supported by John Whaite, National Baking Week’s ambassador and the winner of the 2012 Great British Bake Off.

John has created five exclusive recipes for National Baking Week, some of which will be baked into the pop-up for visitors to harvest for themselves and take away.

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Inside Baketopia — which is being created with the help of National Baking Week’s supporters, Pyrex, Stork, JUS-ROL, Nielsen-Massey, JUST MILK, Billington’s and Kenwood – guests will also be able to dip frog-shaped cookies into a milk fountain; harvest meringue mushrooms; break honeycomb pieces from a bee hive; catch pastry butterflies and even pull hyper realistic looking carrot cakes from chocolate cookie earth.

The centrepiece of the tasty tableau will be a giant unicorn, created by the Tattooed Bakers, made from rainbow cake and complete with edible gold leaf embossed hooves and horn.

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To show their appreciation, guests will be encouraged to make a £2 donation to Great Ormond Street Hospital Children’s Charity, National Baking Week’s charity partner. All donations will go towards a ward kitchen for the hospitals brand new respiratory unit.

Miss Cakehead comments: “It’s a dream come true for our collective to get creative for National Baking Week. It felt only right for us to make a utopian landscape, good enough to eat, which would inspire others to bake.”

Alexandra Blyth, Marketing Manager at Pyrex, founder and lead supporter of National Baking Week says: “Baketopia is the ultimate celebration of baking.  This magical installation will kick-off a fantastic week of activities to excite experienced bakers and novices alike to rise up and join the baking revolution.”

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Baketopia will be open from 12pm – 7pm on October 11th and 12that unit 1.16, next to Sutra Cookery School in Kingly Court. Guests can book priority entry at http://baketopia.eventbrite.com/ or simply turn up on the day to enter the edible wonderland.

For more details about National Baking Week and its supporting brand partners go to the website www.nationalbakingweek.co.uk and follow us on Twitter @bakingweek and Facebook for updates.


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