Blood Swimming Pool

After having an absolute blast launching Resident Evil 6 with a human butchery I am delighted to say Cakehead Loves has been appointed by Capcom as the agency to look after the launch campaign for Resident Evil Revelations following a competetivie pitch. We’ve comissioned the brilliant Helix 3D to deliver the creative production and the incredible Nathan Pask as the photographer. What a team – I wouldn’t have it any other way! So what do you follow up Wesker & Son with?… I thought a blood swimming pool would be a ‘nice’ idea 😉



 Resident Evil Revelations released May 24th on home consoles & PC

#residentevil | @RE_Games

Marking the release of Resident Evil Revelations – which sees a return to the survival horror roots of the series – Capcom are set to open a ‘blood’ filled swimming pool nestled in the shadow of the Olympic stadium, London, UK. In addition to its bloody appearance the swimming pool will offer floats in the form of human torsos, feature brains and intestines as lane markers, have Zombie lifeguards on duty and even offer a diving board in the form of a ‘freshly killed human corpse’.

Members of the public will be joined in the bloody red coloured water by terrifying sights like: floating eyeballs complete with tendrils and drifting blood clots. Whilst the dreaded swimming-pool-floating-plaster-situation we remember from our school days will be made even more disgusting with the use of bloody bandages. Zombie lifeguards will be on duty ensuring safety and enforcing a unique set of zombie pool rules. Zombie pool rules prohibit brain eating, bleeding or limb shedding in the pool. The public will need to collect any commemorative game merchandise they wish to keep from the bottom of the diseased pool, which will also be littered with bottles of both the T-Virus and Anti-Virus vials.

The Resident Evil Revelations blood swimming pool is set against the backdrop of abandoned cruise ship Queen Zenobia, where much of the action in Resident Evil Revelations takes place, with elements recreated in an East London canal side location.  All the expected swimming pool facilities will be provided on site with a bloody twist, Capcom advising that those who are not a fan of blood splatter on their towels bring their own. Brain swimming pool caps will be provided to all those who wish to swim in the pool with blood splashed goggles also available for loan.

The 16ft by 32ft pool is over one metre deep and contains an estimated 55,000 gallons of water (it would have taken the blood of 11,327 individuals to fill the swimming pool with human blood). Found a short stroll from Hackney Wick Station the open air pool is located in Jupiter Wharf, open to the public for two days on the 25th & 26th May. The blood red water has been created using a secret mixture of non-staining colorants specifically developed for the installation. Creating a unique and terrifying experience to mark the start of the open-air swimming pool season in the UK, the pool is only open to children aged 16+ and those under the age of 18 must be accompanied by an adult.

Anyone wishing to swim in the Resident Evil Revelations pool will need to gain their free ticket in advance by visiting: Ticket sales go live on Monday 20th May at 0900, with only 100 tickets available for each day.

Adam Merrett, UK PR manager for Capcom adds:

“Capcom are thrilled to able to create the world’s first blood swimming pool. Zombies have been kept very busy lately doing a variety of PR stunts, so rather than do the expected and use them in the campaign for Resident Evil Revelations, we wanted to give them some time off for canal side relaxation in London. To non-zombies, the swimming pool will be shocking, gory and an incredibly disturbing experience – the perfect way to show that survival horror is back with a bang for Resident Evil Revelations”.

The narrative of Resident Evil Revelations finally reveals the truth about the T-Abyss virus in a storyline featuring Resident Evil favourites Jill Valentine and Chris Redfield. The action beginning on board a supposedly abandoned cruise ship, the ‘Queen Zenobia’ where horrors lurk around every corner, before players head for the mainland and the devastated city of Terragrigia.

For more information on Resident Evil Revelations for home consoles and to download all the latest assets sail over to the Capcom Europe Press Site –


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