The Tasting House – Tate & Lyle

Cakehead Loves Evil:

This big project for Tate & Lyle / Helix 3D / Mischief PR has been in the planning for the last four weeks – gone brilliantly! Widespread offline and online media coverage and extensive social media buzz. Coverage included Metro, Express and Mirror.


Edible hotel-1773349


Originally posted on Eat Your Heart Out:

So here is details of The Tasting House project I have been curating for Tate & Lyle as part of my proper job as a freelance PR creative – of course Nathan Pask did the honours with his amazing photography:

Tate & Lyle Sugars – Britain’s largest cane sugar brand – has created the world’s first hotel made entirely from cake to launch their new Taste Experience range of golden and brown cane sugars. The Soho-based cake hotel, has taken a team of 14 cake makers more than 2,000 hours to bake and 900 hours to decorate, and has been created using more than 600 kilos of Taste Experience sugar.

For one night only, overnight guests will be able to eat their way through vanilla sponge cushions, windows and walls clad with 2,000 macaroons, a rug made from 1,081 meringues, marshmallow garlands, windowsills built entirely from cake and a bath…

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3 thoughts on “The Tasting House – Tate & Lyle

  1. Pingback: The Ultimate Skull Wedding Cake | EAT YOUR HEART OUT

  2. Pingback: Cake Hotel Invites Guests To Eat The Furnishings [Pics] - PSFK - PSFK

  3. Pingback: Cake Hotel Invites Guests To Eat The Furnishings [Pics] : PSFK | Now Trending TV

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