The Twike

Tasked by the Greater London Authority to drive more traffic to the East Festival Twitter stream I came up with the concept of ‘The Twike’ – the rationale behind this decision being that cycling was one of the main 2010 festival themes.

On a small budget (£1000) I worked with artist Pete Fowler in overhauling an old bike, upon which he painted his own interpretation of Twitter branding as per my brief. We then fitted it with a mobile phone, and using GPS tweet, set it up to tweet it’s location as it cycled around the festival. I also cut together stills of it’s manufacture to make effective supporting video content.

Results were millions of views within 24 hours of going live; posts on sites such as Mashable, Notcot and Neatorama; 98% of the Twitter traffic was tracked specifically to the Twike activity which increased 400% upon launch.

COVERAGE REFERENCE 1  http://tiny.cc/twike1

COVERAGE REFERENCE 2  http://tiny.cc/twike2

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