One day charity event conceived and run by ‘Miss Cakehead’, hosted at The Hospital Club and commissioned by Internet Week Europe. We sold ‘Geek’ & mac inspired cakes inspired by Steve Jobs with all proceeds going to Pancreatic Cancer Research UK. Over 500 pieces of coverage (full press listing coming soon), and an estimated 500,000 tweets about the event, were generated within 6 days. Stay Puft managed the PR, in addition to the event itself. Social media hash tags were #iwe & #geekcakes.