Time to announce the 2013 Cakehead Loves charity project… The Depressed Cake Shop, a unique pop up cake shop where every single cake on sale will be grey, colour only revealed on the inside. Opening in London on the 2nd – 4th August, there are also lots of other pop up events taking place in the UK. We’re currently looking for even more bakers to raise funds and anyone who may be interested in hosting a similar cake shop anywhere in the World!
One in four people will suffer from mental illness at some point in their lives – The Depressed Cake shop will provide a unique platform on which to raise awareness of and discuss mental health issues (with a focus on depression), whilst at the same time raising valuable funds for a mental health charity. It will open up discussion about mental illness, and engage people with the issues that stems from this disease, making sure people DO talk about the issues.
The symptoms of depression can be complex – and vary widely – and so will our cakes. But as a general rule, if you are depressed, you feel sad, hopeless and lose interest in things you used to enjoy. The professional and hobby bakers contributing work to this event will be creating cakes that visually represent this… For example barely decorated cakes or cookies will communicate how depression can affect your ability to work, the grey & dull consistent color scheme that all fun can disappear from life. This will be a cake shop like nothing else seen before, the grey sad looking but delicious tasting cakes powerfully demonstrating the effects of depression.
Many of our cakes will also be made by those with personal experiences of depression, using baking as a way of expressing their struggles with, and experiences of, the illness. Through seeking sponsorship we also aim to hold a series of baking therapy sessions around the UK, and set up a support network for those who use baking to help combat depression.
The shop will be open in London from the 2nd – 4th August 2013, with other events also taking part around the UK. Anyone wishing to join in with the project should join the depressed cake group on Facebook or contact firstname.lastname@example.org.
*** LOCATION UPDATES ***
LONDON: to be hosted at Suzzle, 47 Brick Lane, London E1 6PU – 2nd / 3rd / 4th August, opening times TBC
DERBY: a stand at the Summer Food and Craft Festival, Broomfield Hall, Morley, DE7 6DN – 4th August, opening times 10am – 4pm
GLASGOW: details comming soon, contact @matzoballed for details
SYDNEY (AUSTRALIA): details comming soon
CARDIFF: details comming soon, contact @@welshpipstar for details
LIVERPOOL: details comming soon, contact @ellashton for details
BIRMINGHM: details comming soon
SOUTHEND / ESSEX: details comming soon
BERKSHIRE: details comming soon
LEEDS: details comming soon