I am a freelance creative director – and managing director of Cakehead Loves – generating and executing stunts, experiences and campaigns for a wide variety of clients including some of the world’s largest brands. We’re best known for ‘edgy’ PR campaigns which go places other agencies do not dare, delivering incredible coverage and buzz as a result. We also specialize in campaigns and projects which use food and drink in incredible ways. These do not go hand in hand, with food and drink only used in about 50 per cent of our client work.
The 2013 Cakehead Loves charity project is The Depressed Cake Shop, a pop up cake shop selling only grey cakes. The aim of the stunt to raise awareness of mental health issues and provide a unique platform on which they can be discussed.