I am a freelance creative director who creates stunts, experiences and campaigns for a wide variety of clients including Proximo Spirits, 20th Century Fox and Capcom. Best known for ‘edgy’ PR campaigns which go places others do not dare, I deliver incredible engaging experiences driving high levels of coverage and buzz as a result. From screen printing press releases in blood (both mine and the clients) for The Human Butchery Resident Evil 6 campaign, or dying red roses black with ink for The Kraken Rum Think Ink Valentine’s Day pop up florist, attention to detail is the common factor which links all of my diverse work.
I also specialize in campaigns and projects which use food and drink in incredible ways – The Cake Hotel (Tate & Lyle / Mischief PR), a 193 Course Tasting Menu (Unearthed Foods / Wildcard PR), Baketopia (National Baking Week / Kaper PR) are just a few recent examples of my edible stunts and cake curation. I’ve even created a range of sausages which replicated the experience of consuming human flesh to promote the Sawney Bean (a famous Scottish cannibal family) attraction at the Edinburgh Dungeons.
Our 2013 campaign to launch the last series of Dexter in the UK even eclipsed the US based PR and saw Michael C Hall & Jimmy Kimmel discussing the lifesized Dexter cake on air.
“It goes beyond what Dexter himself would do”, Michael C Hall talking about my PR stunt for Fox on The Jimmy Kimmel Show
Despite this specialism, food and drink only used in about 50 per cent of my client work The Blood Swimming Pool (Capcom), the London Dungeon Car Boot (Merlin Entertainment / Freerange PR) and Hotel Alcataz (Watch! / Hope & Glory PR) all calorie free examples of my work.
I also work with PR agencies both as a creative consultant, and side by side on project execution. On a smaller scale I am often called in to create unique press packs – if you have been sent something gross in the post then it was probably made by a member of the Eat Your Heart Out food artists network (shits in a box for Alpha Papa a notable recent example!!!).